Read Articles:

Understanding Spyware
Homecall Broadband
What's the point for computer optimiz...
Latest Codex - It's Getting Harder to...
MPEG encoder for burning DVDs
CD ripper software
How To Compare Digital Camera Prices
It's Getting Harder To Watch Movies (...
Computers and Internet: Inspiring Us ...
Have you been looking for the most up...
Broadband Review
My Online Crystal Ball
Cool New Search Engine On The Block
How Can a Broadband Cable Benefit You?
Your Guide To Buying Security Cameras
Find the Best Digital Camera for Your...
The Brilliance Of CD-R
What Is Adware?
The Best Web Design and Graphic Softw...
Windows XP System Tools
A Guide To Basic Computer Terminology
RSS Channels
Web Casting - The Future of Online Ed...
"Winnie the Pooh": Online Educational...
3 Things You Must Know About Spyware
Do Pop-Up Ads Still Work?
The Value Of Video Conferencing
The Top 3 Best Photo Editing Softwares
The Tools and Features of Adobe Photo...
File sharing - What you need to know!
Podcasts are giving people a voice: F...
Using a Bluetooth Headset with your PC
The End of TV
VOIP For Your Business
Invest Wisely When Buying A Laptop
The Three Principles Of Image Optimiz...
Artificial Intelligence
Clueless About What You Can Buy On Ebay?
Experience the Lighter Side of the In...
Tools of the Trade: Photo Editing
Flat Monitor Panel Screen Touch
Broadband ISP Comparsion
LCD Touch Screen Computer Monitor
iPhoto 5 Magnified
New Features of Macromedia Flash MX
Press Release MX8 - Heral...
Create Your Own Digital Library
Reviving Old Computer Games
Software For Your Kids
Unlimited Bandwidth in Web Hosting
Comprehensive Meaning Of Segmentation...
Beginners guide to PC video editing
Web Conferencing - What is it?
The Future of Video Games
Broadband Availability
How To Get Broadband
The Money Keyword List - Superchrage ...
Confessions of a Screensaver Thousand...
What will Google do with $4 billion?
Recordable DVD Formats explained
Learn To Fix Cable,DSL,Dialup Modem P...
5 Minute Guide to Video Editing for B...
Ten Amazing Facts You Didn't Know Abo...
Create Your Own Webcomic
Shop, Surf or Send: Wireless Home Net...
Tips and tricks to become a master DV...
Guide to buying the perfect PC
Buying a laptop that you can use as a...
Types of mp3 Players: a Quick Overview

More Article Pages 1 - 2 - 3

How Video can be used Effectively Online

A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.

Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration.

So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at.

There are two different ways of sharing your video file on the web:

1. Streamable Video

This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.

There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed.

The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.

2. Download and Play

This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed.

However, it can take some time for the video to download if the file is large.

So which format do you choose?

In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.

However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website.

This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at The website is at

©2005 - All Rights Reserved | Free Forums | Top Webhosts