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RoomSaver.com Travelers Are Loyal to Hotel Rates, Not Brands

by: Jackie Moniot

July 14, 2005- In a recent survey conducted this month of over a hundred RoomSaver.com Travel Club members, hotel brand preferences were investigated. Results show that the majority of respondents (34.8%) do not prefer a specific brand, instead they choose lodging based on the best possible rate.

Based on these findings, hoteliers would be wise to advertise their best rates to attract those online travelers who sort lodging search results by price first.

Hotel brands included in the survey were InterContinental Hotels, Choice Hotels, Marriott International, Best Western, La Quinta and Hilton. Twenty-five percent of the respondents prefer Choice Hotels, followed by Marriott, Hilton, Best Western, La Quinta, and InterContinental Hotels, in consecutive order.

Since 1999, RoomSaver.com has specialized in showcasing hotels online and directing online travelers to the hotel's website, where they will find the best rates. RoomSaver.com provides a comprehensive hotel database for travelers while serving as a convenient and effective advertising forum for hoteliers and affiliate travel businesses.

Headquartered in Norfolk, VA, RoomSaver.com is part of Trader Electronic Media's family of over 15 high-traffic websites, which receive millions of visitors each week. The sites cover virtually every used vehicle and general merchandise category, including apartments, homes, employment and hotel lodging. Trader Electronic Media is a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications. For more information about RoomSaver.com, call toll-free 866-305-3840 or visit www.RoomSaver.com.
About the Author

Jackie Moniot is the Marketing Manager for RoomSaver.com, a division of Trader Publishing Company, the nation's largest distributor of photo-classified ad publications.