Purchasing a luxury watch that is a good investment.

Many people consider luxury watches an extravagance. To them it makes little sense to spend thousands of dollars on a Rolex or a Cartier, when there are essential payments to be made. The same is true about cars. They say why spend 90,000 dollars on a brand new sports car when a sedan or a station wagon in 9,000 dollars would do just as well. After all, they both have four wheels, an engine, a steering wheel and a gas pedal and they take you where you have to go.

However, luxury watches are different! They serve many purposes. They are precision instruments that are fine-tuned for perfect accuracy, and give you the right time all the time. That's their purpose, no doubt. But luxury watches adorn the stylish and fashionable wardrobe. It's a matter of style. Some people feel naked without a belt, others feel absolutely desolate and deserted without their luxury watches. And it is not about time only. Even if they are surrounded by scores of digital clocks, cell phones, microwaves and other time-telling devices they are ill at ease without their luxury watch.

Aside from their functionality and sharp looks, luxury watches also confer a sense of status on their wearers. A stunning Rolex or Breitling can denote great taste and class every bit as much as a Jaguar or Mercedes. In fact, with the premier foreign car manufacturers diluting their brands with 30,000-dollar versions of their classic autos, one could argue that some luxury watches are a greater status symbol than some high-end vehicles.

To buy a luxury watch you need a discerning eye. Beauty lies in the eyes of the beholder, and only a true connoisseur can tell the difference. They have a flair for style and quality. They choose their watches with as much care as they would choose a home to live in. They compare brands, quality and prices. They consider various factors such as mechanisms, escapements, complications, dials and many more aesthetic factors like watch bands and bezels. They enjoy looking at various brands as much as they love buying the watch that's close to their heart.

So if you want to add some style to your life, think of buying a luxury watch. For one thing, it's easier to carry around than a luxury car!

This article was posted on August 25, 2005