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Large or Small Businesses Profit Through Ad Tracking

by: Jeff Jordan

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Large or Small Businesses Profit Through Ad Tracking
By Jeffrey Jordan, Copyright 2002
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What do Sprint and Net Marketing Results have in common?

Hum...one is a Fortune 500 company the other is a small
company (under $100 million). One is in the telecommunications
business the other is in the information and services business.
There might be some overlap there...but not the answer I was
looking for.

Give-up?

There is something that we both do unfailingly and with a
passion...

We both Track and Test ALL of our advertising. Both online
and traditional media, creative, response rates, clickthrough
rates, conversion rates, ROI, campaign costs, sales, etc. For
some of you this is no surprise, for others it may be a shock.

Why?

1) It is the ONLY WAY you will maximize your profits!
2) It is the ONLY WAY you will maximize your profits!
3) Put another way, if you don't you will just LOSE MONEY!

Worst yet its like throwing money into a swirling wind and
then trying to find it. Some went north, some went south, but
you don't know how much or which direction you should go get
get the most back. You just run in circles.

Everyday I find out new approaches regarding what works and
what doesn't, how to make advertising better and what makes
it worse. Tracking Ads and applying the insights makes
and saves me $1,000's every single month.

For example, I have never been a big fan of FFA and Classified
Postings. But I decided to give World Submitter a try (posting
by hand would be too time consuming) to automate the postings
to the FFA, Classifieds and Search sites.

Well to my amazement I get between 1,500 and 1,700 visitors
a month, 110 - 150 newsletter subscribers and 1 - 4 orders.
What does this mean? Well, depending on the product I will
make between $9 to $99 per order, subscribers would cost
about $0.15 each through a registration service and the
visitors would be about $0.005 per clickthrough.

So for $19.95/month I get:

Min Max
Sales..........$9.00 $496.00
Visitors.......$7.50 $ 8.50
Subscribers...$16.50 $ 22.50
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Total.........$33.00 $527.00

*-----------------HOT TIP------------------*
You can use the Free Version of World Submitter to see how
it works for you.
Go to http://www.netmarketingresults.com/ws/
Remember to track your ads!
*-----------------HOT TIP------------------*

I have a front-end profit of between $10.05 and $506.95 per
month with just this one technique and more will come on the
backend. If I didn't track the ads, I would have never known
that this would be a profitable strategy. And this is just one
method!

Ad Tracking enable you to test your sales and ad copy, banners
or almost anything that you are expecting a response. Then
improve it to gain greater results.

You can also integrate adtracking with direct mail. When you
print your direct mail piece use your adtracking URL to direct
your prospects to your website and you will automatically track
their response.

Here are a few places that you can use Ad Tracking:

* Article Submissions
* Search Engines
* Email newsletters
* Opt-in email ads
* Pay-per-click ads
* Classifieds
* Bulletin boards
* Email signature files
* Message boards
* Reseller programs
* Autoresponders
* FFA links pages,
* Newsgroup postings
* Pop-up advertising
* Network marketing,
* Joint ventures
* Reciprocal links
* eBook marketing,
* Banner ads
* Affiliate programs, Press releases,
* Giveaway contests
* Shareware downloads
* Viral marketing
* Direct mail

As you can see, there are many opportunities whether you are
large or small to improve your profits through tracking. Don't
wait to put more money in your pocket!

About the Author

Jeffrey Jordan, President of Net Marketing Results.
He has 20 years experience enhancing profits for Fortune 500
mid and small businesses. Subscribe free to Net Marketing
Results Newsletter at http://netmarketingresults.com/signup2.htm
Contact Jeff at mailto:jdj@netmarketingresults.com
http://www.netmarketingresults.com
http://www.instantprofitpower.com

ABOUT THE AUTHOR
About the Author
Jeffrey Jordan, President of Net Marketing Results.
He has 20 years experience enhancing profits for Fortune 500
mid and small businesses. Subscribe free to Net Marketing
Results Newsletter at http://netmarketingresults.com/signup2.htm
Contact Jeff at mailto:jdj@netmarketingresults.com
http://www.netmarketingresults.com
http://www.instantprofitpower.com